by Hugh MacPhie | Apr 23, 2019 | Marketing, Strategy
Our Services Strategic Advisory Strategic Planning Executive Facilitation Managing Change Culture and Organizational Development Organizational Culture Leadership Development Team Development Inclusive Language Training Brand Positioning Brand Strategy Inclusive...
by Hugh MacPhie | Feb 14, 2019 | Leadership, Strategy
The Power of Purpose At MacPhie, we love to facilitate conversations on what’s new and interesting in the industry. One of the ways we do this is Podcast Club, which involves taking a deep dive on learnings from a podcast and how they may be applied to our context....
by Hugh MacPhie | Feb 7, 2019 | Marketing, Strategy
What’s Marketing Without Values? “Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought...
by Hugh MacPhie | Jan 25, 2019 | Culture, Leadership, Strategy
Where to Prioritize Employee Engagement Efforts for Maximum ROI Countless studies – too long and painful a list to recite here – have demonstrated that when people are more highly engaged, your organization is more likely to thrive and achieve its goals and...
by Hugh MacPhie | Jan 10, 2019 | Leadership, Strategy
How to Say “No” to Bad Ideas “I’ve figured it out! I know what we need to do to set our company back on track! Allow me to introduce… the Pontiac Aztec.” No. No. No. A thousand times no. Now, we weren’t in the room when the Aztec got a green light, and the...
by Hugh MacPhie | Jan 3, 2019 | Marketing, Strategy
The Secret to Holiday Campaigns In 1931 the Coca-Cola company employed illustrator Haddon Sundblom to draw a friendly Santa for their Christmas campaign. At that time, Santa was a known story, but he hadn’t quite reached the same level of brand recognition that he now...
