by Hugh MacPhie | Oct 25, 2021 | Strategy
Story + Goals = Strategic Plan Story + Goals = Strategic Plan We all know it’s not that simple. But, when you boil it down, a strategic plan is all about tying your organization’s story to your organization’s goals. Let’s unpack that. Strategic plans contain many...
by Hugh MacPhie | May 31, 2019 | Culture, Leadership, Strategy
What Really Motivates Your Employees Have you ever been so disengaged at work that you completely neglect your underlying responsibility as a professional? Attracting and hiring top talent, explained by Jim Collins as “getting the right people on the bus” is a...
by Hugh MacPhie | Apr 23, 2019 | Marketing, Strategy
Our Services Strategic Advisory Strategic Planning Executive Facilitation Managing Change Culture and Organizational Development Organizational Culture Leadership Development Team Development Inclusive Language Training Brand Positioning Brand Strategy Inclusive...
by Hugh MacPhie | Feb 14, 2019 | Leadership, Strategy
The Power of Purpose At MacPhie, we love to facilitate conversations on what’s new and interesting in the industry. One of the ways we do this is Podcast Club, which involves taking a deep dive on learnings from a podcast and how they may be applied to our context....
by Hugh MacPhie | Feb 7, 2019 | Marketing, Strategy
What’s Marketing Without Values? “Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought...
by Hugh MacPhie | Jan 25, 2019 | Culture, Leadership, Strategy
Where to Prioritize Employee Engagement Efforts for Maximum ROI Countless studies – too long and painful a list to recite here – have demonstrated that when people are more highly engaged, your organization is more likely to thrive and achieve its goals and...
