by Hugh MacPhie | Mar 13, 2026 | Strategy
How Generative AI Can Help Leaders Anticipate Resistance to Change By: Jessica Harrison Change resistance is one of the most predictable human reactions in organizations. Yet many change management approaches still treat it as something leaders discover only after it...
by Hugh MacPhie | Nov 20, 2025 | Strategy
The Strategy Behind The Life of a Showgirl: What Taylor Swift’s Latest Era Teaches Us About Strategic Storytelling By: Jessica Harrison “Hey, thank you for the lovely bouquet / You’re sweeter than a peach / But you don’t know the life of a showgirl, babe.” — “The...
by Hugh MacPhie | Aug 22, 2025 | Strategy
When Social Impact Meets Social Media: What Holds, What Crumbles By: Poojani Ruwanpura Not long ago, organizations told their stories of social impact through polished annual reports and carefully worded press releases. Today, those stories unfold live, online, and...
by Hugh MacPhie | Jul 21, 2025 | Culture, Strategy
AI and the Environment: Balancing Strategy and Culture in Your AI Approach By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental...
by Hugh MacPhie | Jun 23, 2025 | Strategy
Why Gen Z Doesn’t Care About Your Logo (And What They Care About Instead) By: Jessica O’Donnell Spoiler alert: it’s not your new font or that reimagined colour palette. We’re living in the age of the “de-influencer,” where trending content often involves...
by Hugh MacPhie | Oct 11, 2024 | Marketing, Strategy
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable? When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people...