Our Thinking
Discover the latest articles from our leaders.
What can Cabo Verde’s World Cup run teach us about strategy?
By: Francesco Colomiso Cabo Verde’s magical World Cup run is a reminder that strategy does not come to life because it is written down. It comes to life when people believe in it, rally around it, and follow through when the pressure is high. For organizations, the...
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules
By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn't always better messaging, a stronger logo, or more content. Often, it's about being memorable. Duolingo's unconventional social...
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy
By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey Bieber and Reale Actives by Alix Earle show that strong brands need more than visibility. They...



