Our Thinking
Discover the latest articles from our leaders.
What The Odyssey Teaches Us About Strategic Planning and Leadership
By: Hugh MacPhie While Homeric purists and culture-war warriors may look askance at Christopher Nolan's The Odyssey, the rest of us can simply enjoy what is a great movie. But beyond being a masterpiece from one of the greatest directors of our era (please, please...
What can Cabo Verde’s World Cup run teach us about strategy?
By: Francesco Colomiso Cabo Verde’s magical World Cup run is a reminder that strategy does not come to life because it is written down. It comes to life when people believe in it, rally around it, and follow through when the pressure is high. For organizations, the...
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules
By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn't always better messaging, a stronger logo, or more content. Often, it's about being memorable. Duolingo's unconventional social...



