by Hugh MacPhie | Jun 26, 2026 | Strategy
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn’t always better messaging, a stronger logo, or...
by Hugh MacPhie | Jun 11, 2026 | Strategy
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey...
by Hugh MacPhie | May 20, 2026 | Culture
The Rise of Copy/Paste Culture: How to Write and Communicate Using AI Without Sucking the Soul Out of Your Organization By: Elissa Gurman I am writing this blog without the use of AI. Revolutionary, isn’t it? Is the decision to sit down with my thoughts, unaided by...
by Hugh MacPhie | May 13, 2026 | Strategy
Adopting AI Without Seeing Results? How to Bridge the Gap Between AI Adoption and Integration By: Emma Rowland Just last week, I had an appointment with my doctor and noticed a disclaimer that AI transcription software was now being used during appointments. As our...
by Hugh MacPhie | Apr 23, 2026 | Culture
When Work Feels Like Game 7: Mental Health Lessons from the NHL Playoffs By: Francesco Colosimo The NHL playoffs are a test of sustained pressure, not just peak performance. Teams are expected to perform at a high level, night after night, with little margin for...