by Hugh MacPhie | Aug 13, 2026 | Strategy
What The Odyssey Teaches Us About Strategic Planning and Leadership By: Hugh MacPhie While Homeric purists and culture-war warriors may look askance at Christopher Nolan’s The Odyssey, the rest of us can simply enjoy what is a great movie. But beyond being a...
by Hugh MacPhie | Jul 15, 2026 | Strategy
What can Cabo Verde’s World Cup run teach us about strategy? By: Francesco Colomiso Cabo Verde’s magical World Cup run is a reminder that strategy does not come to life because it is written down. It comes to life when people believe in it, rally around it, and follow...
by Hugh MacPhie | Jun 26, 2026 | Strategy
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn’t always better messaging, a stronger logo, or...
by Hugh MacPhie | Jun 11, 2026 | Strategy
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey...
by Hugh MacPhie | May 20, 2026 | Culture
The Rise of Copy/Paste Culture: How to Write and Communicate Using AI Without Sucking the Soul Out of Your Organization By: Elissa Gurman I am writing this blog without the use of AI. Revolutionary, isn’t it? Is the decision to sit down with my thoughts, unaided by...