by Hugh MacPhie | Jun 11, 2026 | Strategy
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey...
by Hugh MacPhie | May 13, 2026 | Strategy
Adopting AI Without Seeing Results? How to Bridge the Gap Between AI Adoption and Integration By: Emma Rowland Just last week, I had an appointment with my doctor and noticed a disclaimer that AI transcription software was now being used during appointments. As our...
by Hugh MacPhie | Mar 13, 2026 | Strategy
How Generative AI Can Help Leaders Anticipate Resistance to Change By: Jessica Harrison Change resistance is one of the most predictable human reactions in organizations. Yet many change management approaches still treat it as something leaders discover only after it...
by Hugh MacPhie | Nov 20, 2025 | Strategy
The Strategy Behind The Life of a Showgirl: What Taylor Swift’s Latest Era Teaches Us About Strategic Storytelling By: Jessica Harrison “Hey, thank you for the lovely bouquet / You’re sweeter than a peach / But you don’t know the life of a showgirl, babe.” — “The...
by Hugh MacPhie | Aug 22, 2025 | Strategy
When Social Impact Meets Social Media: What Holds, What Crumbles By: Poojani Ruwanpura Not long ago, organizations told their stories of social impact through polished annual reports and carefully worded press releases. Today, those stories unfold live, online, and...
by Hugh MacPhie | Jul 21, 2025 | Culture, Strategy
AI and the Environment: Balancing Strategy and Culture in Your AI Approach By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental...