by Hugh MacPhie | Oct 29, 2024 | Marketing
The Art and (neuro)Science of Brand Storytelling To bring a brand to life – both externally and internally – there is no tool more powerful than stories. The way stories frame our perceptions, prime our brains, and influence our beliefs offers...
by Hugh MacPhie | Oct 11, 2024 | Marketing, Strategy
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable? When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people...
by Hugh MacPhie | Jul 23, 2019 | Marketing
Copa-, Copacabana – Customer Journeys from Goodfellas Remember the scene in Goodfellas where mobster Henry Hill takes his date Karen to the Copacabana? The characters — played by Ray Liotta and Lorraine Bracco — experience the ultimate customer journey through the New...
by Hugh MacPhie | Apr 23, 2019 | Marketing, Strategy
Our Services Strategic Advisory Strategic Planning Executive Facilitation Managing Change Culture and Organizational Development Organizational Culture Leadership Development Team Development Inclusive Language Training Brand Positioning Brand Strategy Inclusive...
by Hugh MacPhie | Feb 21, 2019 | Marketing
Impactful Marketing on a Budget We’ve heard it time and again – small things add up. Whether it’s saving money, going on a diet or trying to accomplish practically any personal goal, we narrow in on developing small habits that eventually lead to big rewards. It...
by Hugh MacPhie | Feb 7, 2019 | Marketing, Strategy
What’s Marketing Without Values? “Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought...
