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What’s Marketing Without Values?

What’s Marketing Without Values?

“Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought possible”. Strategically aligning their...

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Giving Juniors a Voice at the Table

Giving Juniors a Voice at the Table

When searching for a new job, we all have our own vision of what the ideal workplace would be like. While some look for a corporate environment, others want a more hip or casual environment. Some people like to work independently, while others want to collaborate with...

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How to Say “No” to Bad Ideas

How to Say “No” to Bad Ideas

“I’ve figured it out! I know what we need to do to set our company back on track! Allow me to introduce… the Pontiac Aztec.” No. No. No. A thousand times no. Now, we weren’t in the room when the Aztec got a green light, and the now defunct Pontiac launched one of the...

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The Secret to Holiday Campaigns

The Secret to Holiday Campaigns

In 1931 the Coca-Cola company employed illustrator Haddon Sundblom to draw a friendly Santa for their Christmas campaign. At that time, Santa was a known story, but he hadn’t quite reached the same level of brand recognition that he now enjoys. This iconic campaign is...

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New Year, New Habit

New Year, New Habit

Do you notice how crowded the gym is in January? This may be because people are returning from holidays, or couldn’t resist themselves at family feasts, or – what is most likely – following through on their New Year’s resolutions. The New Year creates a natural sense...

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Leadership Lessons from Santa Claus

Leadership Lessons from Santa Claus

For centuries, Santa Claus has been the leader of one of the largest not-for-profit operations in the world. Despite the constant societal, economic and technological changes that he has experienced since the 4th Century, he has managed to evolve, keep his customers...

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Craft a Memorable Holiday Office Party

Craft a Memorable Holiday Office Party

We’ve either lived it or heard the stories – the last-minute secret Santa gifts, the stale gingerbread cookies or Mariah Carey’s Christmas anthem stuck on repeat. There’s a hundred and one ways to miss the holiday mark, and those examples only scrape the surface. The...

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Living ‘Me to We’

Living ‘Me to We’

It’s not yet 6am as I join the mob of neon-clad, self-proclaimed “Shameless Idealists” gathering at the Air Canada Centre for this year’s ‘We Day’ event. It’s a moving scene as teens from across the country reunite in warm embrace, reminiscing about Me to We trips and...

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Branding-In-Motion

Branding-In-Motion

I had just stepped out of the airport taxi, grabbing my bags and making my way into the airport terminal, all while talking to my esteemed friend and former colleague Will Stewart on the phone. I probably looked more dishevelled than is my preference. So then, out of...

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Know Your Tribe

Know Your Tribe

I have to admit, it was a pretty cool idea for a birthday present for my wife Michelle.She was turning thirty, and I had heard somewhere that Duran Duran was on tour. When Michelle was a teenager, she had been a huge Duran Duran fan, in the way that only a teenage...

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