by Hugh MacPhie | Dec 2, 2024 | Leadership, Team Development
Unlocking Potential: Why Growth Plans are Essential for Team and Organizational Success Designing growth plans with each member of your team shouldn’t just be an item to check off your to-do list – it’s an impactful way to empower your team and invest in the...
by Hugh MacPhie | Oct 29, 2024 | Marketing
The Art and (neuro)Science of Brand Storytelling To bring a brand to life – both externally and internally – there is no tool more powerful than stories. The way stories frame our perceptions, prime our brains, and influence our beliefs offers...
by Hugh MacPhie | Oct 11, 2024 | Marketing, Strategy
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable? When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people...
by Hugh MacPhie | Oct 1, 2024 | Leadership, Team Development
Boost Psychological Safety at Your Organization – Using the SCARF Model Psychological safety is a term that many are using with increasing frequency in the workplace – and with good reason. Recent studies have shown that psychological safety leads to a 27% reduction...
by Hugh MacPhie | Sep 17, 2024 | Leadership
How to Live Your Authentic Leadership Style so You Can Win and Be Yourself For many of us, it is awkward and uncomfortable to think of ourselves as leaders. A leader is a big, impressive figure – the President, a Nobel Laureate, the founder of a movement. And yet,...