by Hugh MacPhie | Aug 22, 2025 | Strategy
When Social Impact Meets Social Media: What Holds, What Crumbles By: Poojani Ruwanpura Not long ago, organizations told their stories of social impact through polished annual reports and carefully worded press releases. Today, those stories unfold live, online, and...
by Hugh MacPhie | Jul 21, 2025 | Culture, Strategy
AI and the Environment: Balancing Strategy and Culture in Your AI Approach By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental...
by Hugh MacPhie | Jun 23, 2025 | Strategy
Why Gen Z Doesn’t Care About Your Logo (And What They Care About Instead) By: Jessica O’Donnell Spoiler alert: it’s not your new font or that reimagined colour palette. We’re living in the age of the “de-influencer,” where trending content often involves...
by Hugh MacPhie | Oct 11, 2024 | Marketing, Strategy
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable? When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people...
by Hugh MacPhie | Jul 30, 2024 | Leadership, Strategy
Strategic Decision-making: A Leader’s Playbook In our ever-evolving landscape, making strategic decisions is like navigating a dense jungle. The right strategic decisions are crucial for success, but the path to get there is full of twists and turns. Strategic...
by Hugh MacPhie | Jul 15, 2024 | Strategy
Building Better Strategies: The Power of Balanced Research Strategic planning is a powerful tool for leaders striving to prepare their teams and organizations for the future. However, the efficacy of a strategic plan hinges significantly on the quality of research...