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Should the Way You Give Feedback Look a Little More Like Sex and the City?
By: Poojani Ruwanpura Good friends tend to do something many managers struggle with: say the thing before it becomes a whole thing. They share what they’ve noticed, give us a chance to understand and adjust, and keep one imperfect moment from becoming a larger story...
Lake What Now? Reflection on a Renamed Lake, Power, and Leadership
By: Elissa Gurman As we all know by now, President Trump recently signed an executive order declaring that Lake Ontario will henceforth be known as “Lake America.” There is a lot to say about this, and most of it is being said by people far more qualified than me. But...
What Star Wars Can Teach Us About Building a Better Strategy
By: Hugh MacPhie I’ll never forget the first time I watched Star Wars. The scale of it. The battles in space. And, of course, the characters. I wanted to be Han Solo. But Han wouldn’t be Han without Chewbacca. C-3PO needs R2-D2. Even Yoda can only get you so far. The...
What The Odyssey Teaches Us About Strategic Planning and Leadership
By: Hugh MacPhie While Homeric purists and culture-war warriors may look askance at Christopher Nolan's The Odyssey, the rest of us can simply enjoy what is a great movie. But beyond being a masterpiece from one of the greatest directors of our era (please, please...
What can Cabo Verde’s World Cup run teach us about strategy?
By: Francesco Colomiso Cabo Verde’s magical World Cup run is a reminder that strategy does not come to life because it is written down. It comes to life when people believe in it, rally around it, and follow through when the pressure is high. For organizations, the...
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules
By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn't always better messaging, a stronger logo, or more content. Often, it's about being memorable. Duolingo's unconventional social...
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy
By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey Bieber and Reale Actives by Alix Earle show that strong brands need more than visibility. They...
The Rise of Copy/Paste Culture: How to Write and Communicate Using AI Without Sucking the Soul Out of Your Organization
By: Elissa Gurman I am writing this blog without the use of AI. Revolutionary, isn’t it? Is the decision to sit down with my thoughts, unaided by ChatGPT or others of its ilk, a bold vote for the human voice, or a Luddite-style resistance to the future? How will I...
Adopting AI Without Seeing Results? How to Bridge the Gap Between AI Adoption and Integration
By: Emma Rowland Just last week, I had an appointment with my doctor and noticed a disclaimer that AI transcription software was now being used during appointments. As our firm’s AI lead, I was curious to hear how it had impacted her work. When I asked, she let out a...
When Work Feels Like Game 7: Mental Health Lessons from the NHL Playoffs
By: Francesco Colosimo The NHL playoffs are a test of sustained pressure, not just peak performance. Teams are expected to perform at a high level, night after night, with little margin for error. The same dynamic exists in many workplaces. When organizations operate...










