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What can Cabo Verde’s World Cup run teach us about strategy?
By: Francesco Colomiso Cabo Verde’s magical World Cup run is a reminder that strategy does not come to life because it is written down. It comes to life when people believe in it, rally around it, and follow through when the pressure is high. For organizations, the...
The Strategy Behind Duolingo: Why the Most Memorable Brands Break the Rules
By: Anne Marie Fuda How do brands stand out in a crowded market without losing strategic focus? Contrary to popular belief, the answer isn't always better messaging, a stronger logo, or more content. Often, it's about being memorable. Duolingo's unconventional social...
Founders and Formulas: What Rhode Skin and Reale Actives Can Teach Us About Brand Strategy
By: Poojani Ruwanpura Founder-led beauty brands can attract attention before a product reaches the shelf, but attention is only the first test. Rhode Skin (Rhode) by Hailey Bieber and Reale Actives by Alix Earle show that strong brands need more than visibility. They...
The Rise of Copy/Paste Culture: How to Write and Communicate Using AI Without Sucking the Soul Out of Your Organization
By: Elissa Gurman I am writing this blog without the use of AI. Revolutionary, isn’t it? Is the decision to sit down with my thoughts, unaided by ChatGPT or others of its ilk, a bold vote for the human voice, or a Luddite-style resistance to the future? How will I...
Adopting AI Without Seeing Results? How to Bridge the Gap Between AI Adoption and Integration
By: Emma Rowland Just last week, I had an appointment with my doctor and noticed a disclaimer that AI transcription software was now being used during appointments. As our firm’s AI lead, I was curious to hear how it had impacted her work. When I asked, she let out a...
When Work Feels Like Game 7: Mental Health Lessons from the NHL Playoffs
By: Francesco Colosimo The NHL playoffs are a test of sustained pressure, not just peak performance. Teams are expected to perform at a high level, night after night, with little margin for error. The same dynamic exists in many workplaces. When organizations operate...
What NASA Gets Right About Employee Wellbeing
By: Rory MacLeod Employee wellbeing is not just about individual resilience, it is shaped by how work is designed. Organizations like NASA embed mental health into team structure, leadership, and communication, especially in high-pressure environments. The lesson is...
Everything Everywhere All at Once: How Leaders Can Manage and Prioritize in an Increasingly Chaotic World
By: Hugh MacPhie In the Academy-award winning film Everything Everywhere All at Once, our heroine Evelyn is very stressed out. She has lots going on in her business and personal life, and none of it is going right. As viewers, we take comfort and find inspiration as...
How Generative AI Can Help Leaders Anticipate Resistance to Change
By: Jessica Harrison Change resistance is one of the most predictable human reactions in organizations. Yet many change management approaches still treat it as something leaders discover only after it appears. Traditional change management frameworks give leaders a...
Navigating Return to Office Across Generations
By: Emma Rowland Return to office mandates continue to ramp up, but the shift is not landing the same way for everyone. What feels manageable for some can feel disruptive for others, depending on life stage, responsibilities, and what people need from work right now....










