by Hugh MacPhie | Aug 22, 2025 | Strategy
When Social Impact Meets Social Media: What Holds, What Crumbles By: Poojani Ruwanpura Not long ago, organizations told their stories of social impact through polished annual reports and carefully worded press releases. Today, those stories unfold live, online, and...
by Hugh MacPhie | Aug 5, 2025 | Culture
Are You as Socially Responsible as You Think? Why Leaders Think They’re Doing More Good Than They Are By: Rory MacLeod In 2025, the Edelman Trust Barometer delivered a striking message: 7 out of 10 people believe business leaders deliberately mislead them. Inside...
by Hugh MacPhie | Jul 21, 2025 | Culture, Strategy
AI and the Environment: Balancing Strategy and Culture in Your AI Approach By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental...
by Hugh MacPhie | Jul 9, 2025 | Leadership
Balancing Environmental Sustainability With Market Realities in a Shifting World By: Emma Rowland Just last week, the catastrophic Guadalupe River flash flood dominated headlines and social media. This summer alone, we’ve experienced record-breaking wildfires,...
by Hugh MacPhie | Jun 23, 2025 | Strategy
Why Gen Z Doesn’t Care About Your Logo (And What They Care About Instead) By: Jessica O’Donnell Spoiler alert: it’s not your new font or that reimagined colour palette. We’re living in the age of the “de-influencer,” where trending content often involves...