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Impactful Marketing on a Budget

We’ve heard it time and again - small things add up. Whether it’s saving money, going on a diet or trying to accomplish practically any personal goal, we narrow in on developing small habits that eventually lead to big rewards. It sounds easy – using small steps to...

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The Power of Purpose

At MacPhie, we love to facilitate conversations on what’s new and interesting in the industry. One of the ways we do this is Podcast Club, which involves taking a deep dive on learnings from a podcast and how they may be applied to our context. This week, we listened...

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What’s Marketing Without Values?

“Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought possible”. Strategically aligning their...

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Giving Juniors a Voice at the Table

When searching for a new job, we all have our own vision of what the ideal workplace would be like. While some look for a corporate environment, others want a more hip or casual environment. Some people like to work independently, while others want to collaborate with...

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How to Say “No” to Bad Ideas

“I’ve figured it out! I know what we need to do to set our company back on track! Allow me to introduce… the Pontiac Aztec.” No. No. No. A thousand times no. Now, we weren’t in the room when the Aztec got a green light, and the now defunct Pontiac launched one of the...

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