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The Art and (neuro)Science of Brand Storytelling
To bring a brand to life - both externally and internally - there is no tool more powerful than stories. The way stories frame our perceptions, prime our brains, and influence our beliefs offers organizations an invaluable mechanism to connect, inspire, and build...
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable?
When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people to buy locally-made Ontario fall produce. The...
Boost Psychological Safety at Your Organization – Using the SCARF Model
Psychological safety is a term that many are using with increasing frequency in the workplace – and with good reason. Recent studies have shown that psychological safety leads to a 27% reduction in turnover (Accenture, 2021). In addition, organizations with...
How to Live Your Authentic Leadership Style so You Can Win and Be Yourself
For many of us, it is awkward and uncomfortable to think of ourselves as leaders. A leader is a big, impressive figure – the President, a Nobel Laureate, the founder of a movement. And yet, every day, employers are calling upon team members, from people managers to...
Building Resilient Teams in the Face of Resource Constraints: Strategies for Public Sector and Non-Profit Leaders
Have you ever been faced with a wave of challenges that impact your team over and over again? Maybe it’s funding cuts, high turnover rates, increased demand for services, or some combination of all three. Team members are stretched thin, morale is low, and...
The Secret Ingredient to High-Performing Teams
Ever wonder why some teams seem to work like a well-oiled machine and others not so much? The answer often lies in one key element: Guiding Principles. These principles are the backbone of any high-performing team – driving behaviour, shaping culture, and ensuring...
Strategic Decision-making: A Leader’s Playbook
In our ever-evolving landscape, making strategic decisions is like navigating a dense jungle. The right strategic decisions are crucial for success, but the path to get there is full of twists and turns. Strategic decision-making involves making choices to achieve...
Building Better Strategies: The Power of Balanced Research
Strategic planning is a powerful tool for leaders striving to prepare their teams and organizations for the future. However, the efficacy of a strategic plan hinges significantly on the quality of research that informs it. Research serves as the bedrock of strategic...
The Difference Between a Good Workplace and a Great Workplace
At MacPhie, we talk a lot with our clients about how to go from “good to great” - pulling on the right levers to level up organizational productivity and performance. Leaders love to focus on process improvements and big strategic questions, and these matter a great...
The Key to Improving Employee Retention? Empowering Middle Managers
Imagine a workplace where employees feel valued, engaged, and motivated to stay. A place where high turnover rates are a thing of the past, and the workforce is not only stable but thriving. The secret to this utopia isn't just in grand company policies or lavish...
Unlocking Success with the OKR Methodology
On our walk home from school the other day, my daughter and her friends took turns telling me about all of the things they could measure, a focus of their math lessons the last few weeks. It was quite an impressive list that ranged from counting the number of gummy...
Prioritizing Employees in Remote Workplaces: How You Can Help
Is work-from-home truly benefiting our employees? This question has been top of mind for many organizations after the rise of remote and hybrid work setups following the pandemic. While this transition has undoubtedly pushed teams forward and introduced greater...