Meaningful Leadership
Memorable Ideas
Magnetic Organizations
The MacPhie Way
We apply our magnetism philosophy to engagements that are inclusive, energizing and motivating. We believe in co-creation – and help our clients get to their best result. That’s the MacPhie way.
Find out more about what makes us different.
Leadership & Strategy
MacPhie provides clarity. Their approach gets you to the best answer, and provides you the confidence to communicate your strategy in ways that inspire.
Culture & Teams
Organizational culture can be a source of sustainable competitive advantage. MacPhie’s approach goes beyond articulating that aspirational culture – they help bring it to life, and keep it sustained.
Our Clients
"The MacPhie team has helped the TMX Group's senior leadership move forward with strategic clarity on so many fronts - from assisting us with shaping our Advocacy Strategy, to defining our overall 'why' Purpose statement. MacPhie has designed and facilitated enterprise strategy offsites for our Senior Management team, creating both alignment and excitement for our path forward. In each instance, MacPhie accelerated and enhanced the outcome - meaning we got there faster and to a higher quality with MacPhie. Specifically, our new Purpose statement, "To Make Markets Better & Empower Bold Ideas" has galvanized our whole strategy, engaged our employees, and allowed our stakeholders to understand our business' unique vantage point in Capital Markets. We owe a lot to MacPhie for everything they have done - they understand us, bring expertise and are true partners - plus they are fun, humourous and a joy to work with!"
Cindy Bush, Chief Human Resources Officer, TMX Group
Our Clients
"Working with the MacPhie team to articulate our Aspirational Culture and Values and develop an Employee Value Proposition (EVP) was an energizing and collaborative experience. The MacPhie team took the time to understand the nuances of our organization, and they built trust across all levels to guide us to a culture statement, values, and EVP that reflect our strengths and push us to do better every day. Not only that, but they were also a lot of fun to work with! MacPhie went above and beyond to meet our needs."
Ehren Cory, Chief Executive Officer, Canadian Infrastructure Bank
Our Clients
“For many years, the OHA has trusted the professionals at MacPhie. From facilitation to strategy development to qualitative research, they consistently deliver tremendous value and insight to our organization. They are genuinely focused on anticipating and servicing client needs, and, unlike so many other firms, they actually deliver on this promise time and time again.”
Anthony J. Dale, President and CEO, The Ontario Hospital Association
Our Clients
“MacPhie exceeded our expectations when they facilitated a planning process and drafted the revised UTSC strategic plan. This was the first formal plan to be approved through the full University governance cycle, and it was received with unanimous support at all levels. We enjoyed the full benefit of having an external non-partisan team engage with stakeholders to hear their concerns, and then having our administrative team work with them to address those concerns in the development of the plan. Hugh and his team were outstanding at partnering with us to develop an exceptional strategic plan.”
Andrew Arifuzzaman, Chief Administrative Officer, University of Toronto Scarborough
Our Clients
“Working with MacPhie to develop our inaugural strategic research plan was a highly rewarding and enriching experience. The MacPhie team have a different approach than many firms – they listen intently and become attune to the culture and needs of an organization. When working with us, they were not interested in developing a new version of the same template used for other organizations; they genuinely wanted to develop a plan that was unique and represented our community. Simultaneously, MacPhie pushed us to think differently, to explore different avenues, and look at things through different lenses. The entire MacPhie team is fantastic, authentic, inspiring, and easy to work with – I can’t say enough about them and can’t recommend them more strongly.”
Sarah Howe, Executive Director, The Research Institute of St. Joe's Hamilton
Our Clients
“We partnered with MacPhie when we needed to do a complete assessment of our strategy, Vision, Mission, and Guiding Principles. They exceeded our expectations when they facilitated the whole planning, engagement, and execution process. This was the first formal plan to be approved through our Board of Directors and the outputs we produced were best in class. Our Vision “For everyone to love our food as much as we do”, in tandem with our strong guiding principles have allowed us to stay on strategy and deliver on our Objectives and Key Results. Hugh and his team were an amazing partner for us and we developed and executed on an exceptional strategic plan.”
Jason Longden, Chief Executive Officer, Fine Choice Foods
Our Clients
"The MacPhie Team supported us in developing a brand narrative and key messages to position the University of Guelph-Humber in an increasingly competitive post-secondary market. Going into this work, I wasn't sure what to expect, but I was impressed not only by how right the end products are, but also by how useful, thought-provoking and fun the entire process was. The MacPhie team was diverse in their skill set and really were able to lead us through what could have been a difficult process. The team at MacPhie truly got to know us and the unique aspects of our institution and team. I felt like when we spoke, they really listened and we developed a meaningful, collaborative partnership that was - and still is - of immense value to the University."
Caroline Grech, Department Head, Communications and Public Affairs, University of Guelph-Humber
