MacPhie
Inclusion is a core part of the work that we do and aspire to do each day. We believe that Canadians – of all cultures, backgrounds, abilities, and sexual and gender identities – have tremendous potential to change the world. That’s why we are committed to advancing equity and inclusion in our work, both internally and with clients.
Why Work With Us?
- Co-creation to build buy-in
- Comprehensive consultation for wide stakeholder engagement
- Building brands from the inside out
- Culture as a sustainable competitive advantage
- Measurable results
- Building and sustaining better habits
- Building trust to have difficult conversations
Our Purpose:
Helping Canadian organizations to thrive and succeed globally.
Our Guiding Principles:
Create purposeful energy. Energy is at the essence of how we engage – an ingredient fundamental to successful conversations. We understand that every context is different, and we are purposeful in setting a mood and tone that creates focus and engagement.
Ask questions to gain clarity. A productive conversation means leaving with a clear mind. We emphasize asking questions to not only gain clarity, but also satisfy our inherent curiosity. Seeking clarity allows us to entrench a spirit of continuous learning and ensure alignment on the way forward.
Practice ingenuity. We seek to maximize impact while minimizing resources – believing that there’s always a better way. We value the company like it’s our own, and make decisions in a clever, original and inventive manner, always looking for opportunities to improve.
Unleash the genius in everyone. Everyone brings unique strengths and perspectives to the table. We strive to create contexts where everyone is empowered to tap into their inner genius – because the best solutions demand diversity of thought and a sense of ownership by everyone involved.
Pass the “pride test”. As individuals and as a team, we are confident in our work. We ensure that we are proud of everything that leaves the door. If you’re not eager to share your work, then you haven’t passed the test.
Magnetism
The foundation of our approach is our Magnetism Philosophy. Magnetism is based on the premise that organizations and brands – like magnets – attract or repel the people that matter most to them.
We have identified key questions that, when answered and addressed, can help increase your positive magnetic force.
Our Experience
MacPhie Way
Our unique approach
Plan
By ensuring clarity on our objective, consultation plan and critical path, we design victory into every engagement.
Learn
A mix of quantitative and immersive qualitative research methods are used for in-depth exposure
Analyze
Our bottom-up and top-down approach to insight development, transforms learning into opportunity
Decide
We facilitate informed and inclusive decision-making discussions, because a direction is only right when your key stakeholders are behind it
Implement
A strategy is only successful when it comes to life throughout the organization
Celebrate
We believe in celebrating your success, gauging ongoing success and providing consultation for continuous progress
Plan
Learn
Analyze
Decide
Implement