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The Secret to Holiday Campaigns
In 1931 the Coca-Cola company employed illustrator Haddon Sundblom to draw a friendly Santa for their Christmas campaign. At that time, Santa was a known story, but he hadn’t quite reached the same level of brand recognition that he now enjoys. This iconic campaign is...
New Year, New Habit
Do you notice how crowded the gym is in January? This may be because people are returning from holidays, or couldn’t resist themselves at family feasts, or – what is most likely – following through on their New Year’s resolutions. The New Year creates a natural sense...
Leadership Lessons from Santa Claus
For centuries, Santa Claus has been the leader of one of the largest not-for-profit operations in the world. Despite the constant societal, economic and technological changes that he has experienced since the 4th Century, he has managed to evolve, keep his customers...