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What’s Marketing Without Values?
“Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought possible”. Strategically aligning their...
Tell Me More About Strategic Marketing: A Value-Based Approach
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Where to Prioritize Employee Engagement Efforts for Maximum ROI
Countless studies – too long and painful a list to recite here – have demonstrated that when people are more highly engaged, your organization is more likely to thrive and achieve its goals and objectives. An engaged employee feels passionate about their job, is more...