Our Thinking
Discover the latest articles from our leaders.
Making Your Competition Irrelevant
What do Nintendo Wii, Yellow Tail wine and Cirque de Soleil have in common? They looked at existing saturated markets and successfully turned them on their head, launching fresh white space. In a saturated market, how does a company create space for a unique...
Don’t Forget Your Skates – Leadership Lessons from NHL Captains
Spring is upon us, and that can only mean one thing: the NHL Playoffs are around the corner! With nostalgic commercials airing more frequently, playoff beards growing in, and fans starting to wear their ‘lucky’ team apparel, we at MacPhie can’t wait for the games to...
Lessons for Feedback from a Galaxy Far, Far Away…
Imagine you are Admiral Ozzel in Star Wars: The Empire Strikes Back. You’ve had a productive career doing the Empire’s evil bidding—maybe you’re close to your pension and have a cache of Imperial credits squirreled away off-ship. But, after a major battle, you take...