Our Thinking
Discover the latest articles from our leaders.
When Social Impact Meets Social Media: What Holds, What Crumbles
By: Poojani Ruwanpura Not long ago, organizations told their stories of social impact through polished annual reports and carefully worded press releases. Today, those stories unfold live, online, and often beyond the organization’s control. A customer’s TikTok, an...
Are You as Socially Responsible as You Think?
Why Leaders Think They’re Doing More Good Than They Are By: Rory MacLeod In 2025, the Edelman Trust Barometer delivered a striking message: 7 out of 10 people believe business leaders deliberately mislead them. Inside organizations, the view isn’t much better; 74% of...
AI and the Environment: Balancing Strategy and Culture in Your AI Approach
By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental footprint. Training and running large AI models require vast computing power, which...



