Our Thinking
Discover the latest articles from our leaders.
Balancing Environmental Sustainability With Market Realities in a Shifting World
By: Emma Rowland Just last week, the catastrophic Guadalupe River flash flood dominated headlines and social media. This summer alone, we've experienced record-breaking wildfires, extreme heat waves, and widespread droughts that are getting closer and closer to home....
Why Gen Z Doesn’t Care About Your Logo (And What They Care About Instead)
By: Jessica O'Donnell Spoiler alert: it’s not your new font or that reimagined colour palette. We’re living in the age of the “de-influencer,” where trending content often involves creators telling you what not to buy, and consumers reward brands that act more like...
Why “Bare Minimum Mondays” Are a Wake-Up Call for Workplace Well-Being
By: Francesco Colosimo If you’ve been on TikTok lately, you’ve probably heard of Bare Minimum Mondays. What started as a silly trend — easing into the workweek by doing only what’s essential — has turned into a full-blown conversation about burnout, boundaries, and...