Our Thinking
Discover the latest articles from our leaders.
AI and the Environment: Balancing Strategy and Culture in Your AI Approach
By: Zayn Moosa As artificial intelligence becomes more deeply embedded in healthcare and other sectors, it’s important to consider not just its capabilities but also its environmental footprint. Training and running large AI models require vast computing power, which...
Balancing Environmental Sustainability With Market Realities in a Shifting World
By: Emma Rowland Just last week, the catastrophic Guadalupe River flash flood dominated headlines and social media. This summer alone, we've experienced record-breaking wildfires, extreme heat waves, and widespread droughts that are getting closer and closer to home....
Why Gen Z Doesn’t Care About Your Logo (And What They Care About Instead)
By: Jessica O'Donnell Spoiler alert: it’s not your new font or that reimagined colour palette. We’re living in the age of the “de-influencer,” where trending content often involves creators telling you what not to buy, and consumers reward brands that act more like...