Our Thinking
Discover the latest articles from our leaders.
The Art and (neuro)Science of Brand Storytelling
To bring a brand to life - both externally and internally - there is no tool more powerful than stories. The way stories frame our perceptions, prime our brains, and influence our beliefs offers organizations an invaluable mechanism to connect, inspire, and build...
Is the Rutabaga Anyone’s Favourite, Go-To Vegetable?
When I worked in government, part of my role was to review and approve government advertising campaigns. One day, a memorable script came across my desk for a 30-second TV ad for Foodland Ontario, encouraging people to buy locally-made Ontario fall produce. The...
Boost Psychological Safety at Your Organization – Using the SCARF Model
Psychological safety is a term that many are using with increasing frequency in the workplace – and with good reason. Recent studies have shown that psychological safety leads to a 27% reduction in turnover (Accenture, 2021). In addition, organizations with...