Our Services / Culture and Organizational Development / Culture
Optimizing Organizational Culture
We believe culture is at the heart of an organization’s operating model. Deliberately managing culture can enable your strategy to thrive, people to deliver, and results to flourish.
Organizations come to us to define their winning culture, improve low employee engagement, or fix a toxic work culture. Regardless of the pain point, culture comes down to people. It’s likely you already have a highly skilled workforce – our process is all about uncovering what your people really value, to motivate and define culture change.
Guiding Principles and Aspirational Culture
By understanding those values, articulating an inspiring vision of how you help change the world, and uncovering your organization’s unique guiding principles – the shared behaviours and ‘way of working’ your team wants to see in the workplace – we get everyone working together to build a culture that becomes your competitive advantage.
Once your guiding principles are defined, we work with you to implement them across your organization, and set you on your way to unleashing your high-performing team.
Employee Value Proposition
To retain team members over time – and ensure they are doing their best work –we help organizations articulate their employee value proposition, or EVP. An EVP answers the questions: why do people want to work here? And why do they stay? We work with you to develop a comprehensive, unique EVP, designed to attract the right people – and repel the wrong ones.
Rooted in our Magnetism philosophy, our process includes:
- Consultation with your employees to understand your team’s values and aspirations
- Structured small-group discussions
- Facilitated conversations to co-create cultural artifacts
- Workshops to develop implementation approaches that stick
- Follow-up and monitoring tools that help implement and measure your magnetic culture
Helping a Global Company Bottle their Culture Through Growth
“The MacPhie team empowered us to continue performing at a high level through a period of exponential growth. We needed to protect our source of competitive advantage – our culture. MacPhie’s approach was one of collaboration and co-creation, ensuring buy-in from all departments and levels of management during the development of our cultural roots framework. The cultural tools we have now influence our hiring and daily operations in a way that harnesses our culture. I know it’s working because our guiding principles have entered our daily lexicon and allow us to keep one another accountable with a shared understanding of HOW we uniquely succeed.”
Vice-President
MacPhie’s four-phase process helps organizations to become more magnetic through staff engagement. Throughout our process we:
Let’s work together to optimize your culture.
Most literature claims that organizational culture transformation takes up to seven years. What’s the problem with that? The average lifespan of organizations in 2018 is only 12 years. At MacPhie, we have developed an Accelerated Culture Transformation practice that rapidly defines an organization’s aspirational culture and begins the process of implementation immediately. Following these four tips can help you design and implement a successful culture transformation at your organization.
Planning for accelerated culture transformation
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