Success Stories
As part of the MacPhie Way, we ensure to co-create solutions with our clients. The following are stories of successful solutions we have created with our clients.
Brand Strategy
The Business Challenge:
A Canadian territorial government was struggling to manage its dozens of departmental brands, which contrasted starkly with its strategic goal of being a more unified government.
Our Approach:
Through the engagement, we brought all relevant internal stakeholders along, in order to bring alignment to the brand strategy and brand architecture.
“MacPhie was able to cut through the noise and work closely with us to develop a unified brand identity”
– CEO, Creative
The Impact:
Our firm successfully helped the client develop a clear brand that transcended all political parties, and which reduced the need for the individual departmental brands. The brand continues to be used years later and is central to the government’s internal and external narrative and persona.
Culture
The Business Challenge:
A fast-growing, Canadian-based health care company in an emerging industry reached out to MacPhie for help maintaining high levels of performance during a period of massive growth.
Our Approach:
Our approach was one of collaboration and co-creation – ensuring buy-in from all departments and levels of management during the development of the client’s cultural roots framework.
The Impact:
“The cultural tools we have now influence our hiring and daily operations in a way that harnesses our culture. I know it’s working because our guiding principles have entered our daily lexicon and allow us to keep one another accountable with a shared understanding of HOW we uniquely succeed.”
– Jordan Sinclair, Vice President – Communications & Media, Canopy Growth Corporation
Strategic Planning
The Business Challenge:
A Canadian national health body reached out to MacPhie to develop a new strategic plan.
Our Approach:
We conducted in-depth consultations with stakeholders across the country, including subject matter experts, patients, Indigenous community members and members of government.
“I have always trusted the MacPhie team to push our thinking in a way that gets to more meaningful answers and ensures that participants feel comfortable and heard.”
– Louise Bradley, President and CEO, Mental Health Commission of Canada
The Impact:
Together, we aligned on a strategic plan that recognized these various perspectives to ensure enthusiastic buy-in across the organization. The result was a plan that resonated with and inspired all Board members and staff.
Plan
Learn
Analyze
Decide
Implement
Celebrate
Plan
Learn
Analyze
Decide
Implement