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Harnessing my Opportunity for Growth

Srusti Pandya, past Associate Consultant recently has been promoted to the next level within our firm. We asked her a few questions on how she harnessed her opportunity for growth at MacPhie: What was your biggest learning? My biggest learning at MacPhie is the...

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Making Your Competition Irrelevant

What do Nintendo Wii, Yellow Tail wine and Cirque de Soleil have in common? They looked at existing saturated markets and successfully turned them on their head, launching fresh white space. In a saturated market, how does a company create space for a unique...

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Culture is Hard Work

“Your culture is your culture. Don’t try to be something you aren’t.” This was an insight we heard recently while speaking with the CEO of a TSX 60 company who was discussing the challenges of changing the ethos within a large corporation. Changing culture takes a lot...

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Making Time for Space and Reflection

Earlier this year Business Insider posted quite the attention-grabbing headline with its article: Burned-out billionaires are taking extended multimillion-dollar ‘sabbaticals’ to recharge, from world tours on private jets to skiing expeditions in Antarctica. We’ve...

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The Importance of Remembering Faces and Names

A friend recently told me a story that reminded me of a quote from Dale Carnegie’s How to Win Friends and Influence People: “A person’s name is to him or her the sweetest and most important sound in any language.”  My friend was at the end of what he thought was a...

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Impactful Marketing on a Budget

We’ve heard it time and again - small things add up. Whether it’s saving money, going on a diet or trying to accomplish practically any personal goal, we narrow in on developing small habits that eventually lead to big rewards. It sounds easy – using small steps to...

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The Power of Purpose

At MacPhie, we love to facilitate conversations on what’s new and interesting in the industry. One of the ways we do this is Podcast Club, which involves taking a deep dive on learnings from a podcast and how they may be applied to our context. This week, we listened...

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What’s Marketing Without Values?

“Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought possible”. Strategically aligning their...

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