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Craft a Memorable Holiday Office Party

By: Jackie Muru We’ve either lived it or heard the stories – the last-minute secret Santa gifts, the stale gingerbread cookies or Mariah Carey’s Christmas anthem stuck on repeat. There’s a hundred and one ways to miss the holiday mark, and those examples only scrape...

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Twelve Days of Leadership Lessons

It is our tradition at MacPhie to share insights, ideas, and inspiration during the holiday season. In that spirit, we invite you to view “Twelve Days of Leadership Lessons”.

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Living ‘Me to We’

Living ‘Me to We’: How a Brand Became a Tribe’s Identity and the Super-Event That Brought Them TogetherIt’s not yet 6am as I join the mob of neon-clad, self-proclaimed “Shameless Idealists” gathering at the Air Canada Centre for this year’s ‘We Day’ event. It’s a...

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Branding-In-Motion

I had just stepped out of the airport taxi, grabbing my bags and making my way into the airport terminal, all while talking to my esteemed friend and former colleague Will Stewart on the phone.I probably looked more dishevelled than is my preference.So then, out of...

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Know Your Tribe

I have to admit, it was a pretty cool idea for a birthday present for my wife Michelle.She was turning thirty, and I had heard somewhere that Duran Duran was on tour. When Michelle was a teenager, she had been a huge Duran Duran fan, in the way that only a teenage...

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