Plan Strategic Communications
An Ontario-based electricity company was struggling with the unintended consequences of some recent environmental changes they had proposed. Uncertain of how to respond to growing public discontent, they needed external support to help navigate this brewing crisis.
MacPhie worked with our client to fully understand the environment they were operating in, and to help them segment their audiences to get to the root of where influence was needed, and the priority for communications. This approach led to the development of a comprehensive communications plan that let our client effectively navigate this situation.