About
MacPhie

MacPhie is a boutique strategy and organizational development consultancy reinventing the way organizations engage with people who matter most to them. We work with organizations to develop their strategies, transform their cultures and develop compelling communications that are persuasive and impactful. Our own differentiating competency is articulating complex ideas and concepts in ways that are simple and inspiring.

Clients we have been privileged to serve have included Loblaw, the Canadian Cancer Society, Coca-Cola, CIBC, the Law Society of Ontario, McKesson and Bell Canada. We have also worked extensively for governments and broader public sector organizations including hospitals, school boards, and service provider agencies.

By serving clients across a variety of sectors and industries, we bring fresh thinking and new ideas from a variety of contexts to each client engagement.

Magnetism

The foundation of our approach is our Magnetism Philosophy. Magnetism is based on the premise that organizations and brands – like magnets – attract or repel the people that matter most to them.

We have identified key questions that, when answered and addresses, can help increase your positive magnetic force.
Check out how we build magnetic cultures

The
MacPhie
Way

Our unique approach

Plan

By ensuring clarity on our objective, consultation plan and critical path, we design victory into every engagement.

Learn

A mix of quantitative and immersive qualitative research methods are used for in-depth exposure

Analyze

Our bottom-up and top-down approach to insight development, transforms learning into opportunity

Decide

We facilitate informed and inclusive decision-making discussions, because a direction is only right when your key stakeholders are behind it

Implement

A strategy is only successful when it comes to life throughout the organization

Celebrate

We believe in celebrating your success, gauging ongoing success and providing consultation for continuous progress

Plan

By ensuring clarity on our objective, consultation plan and critical path, we design victory into every engagement.

Learn

A mix of quantitative and immersive qualitative research methods are used for in-depth exposure

Analyze

Our bottom-up and top-down approach to insight development, transforms learning into opportunity

Decide

We facilitate informed and inclusive decision-making discussions, because a direction is only right when your key stakeholders are behind it

Implement

A strategy is only successful when it comes to life throughout the organization

Celebrate

We believe in celebrating your success, gauging ongoing success and providing consultation for continuous progress

372 Bay Street
Suite 1703
Toronto, ON
M5H 2W9

Write us an e-mail at
think@macphie.ca

© Copyright 2018. All Rights Reserved.

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