In-Depth Interviewing


Managing change in an organization is hard. Managing change across a sector is herculean. One of our clients was trying to do just that, by driving the adoption of electronic health records.

MacPhie conducted in-depth one-on-one interviews with key players throughout the virtual health sector in order to gain a better understanding of stakeholder wants and needs. This understanding resulted in more effective partnerships, laid the foundation for further coordination and, ultimately, led to a more connected health system.