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The Power of Purpose

At MacPhie, we love to facilitate conversations on what’s new and interesting in the industry. One of the ways we do this is Podcast Club, which involves taking a deep dive on learnings from a podcast and how they may be applied to our context. This week, we listened...

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What’s Marketing Without Values?

“Whole foods, whole people, whole planet” – who would have thought that such a simple message could make such an impact. Co-CEO of Whole Foods, John Mackey said this holistic mission resulted in “more money than you thought possible”. Strategically aligning their...

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Giving Juniors a Voice at the Table

When searching for a new job, we all have our own vision of what the ideal workplace would be like. While some look for a corporate environment, others want a more hip or casual environment. Some people like to work independently, while others want to collaborate with...

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How to Say “No” to Bad Ideas

“I’ve figured it out! I know what we need to do to set our company back on track! Allow me to introduce… the Pontiac Aztec.” No. No. No. A thousand times no. Now, we weren’t in the room when the Aztec got a green light, and the now defunct Pontiac launched one of the...

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The Secret to Holiday Campaigns

In 1931 the Coca-Cola company employed illustrator Haddon Sundblom to draw a friendly Santa for their Christmas campaign. At that time, Santa was a known story, but he hadn’t quite reached the same level of brand recognition that he now enjoys. This iconic campaign is...

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New Year, New Habit

Do you notice how crowded the gym is in January? This may be because people are returning from holidays, or couldn’t resist themselves at family feasts, or – what is most likely – following through on their New Year’s resolutions. The New Year creates a natural sense...

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